After watching the X Factor last night it came to my
attention that there should be other methods of voting, rather than the
standard SMS voting that these singing contests tend to use. Through the use of
SMS voting, the younger generation that do not use mobile phones or simply
can’t afford to fork out the 55 cents, do not have their say in who stays or
who goes.
This was seen last night on X Factor when boy band What
About Tonight were voted off due to having the least amount of public votes.
With one of the largest fan bases the show has even seen this came as a shock
to the public. It was stated that their fans were not voting for them. This may
be due to the young fan base they have targeted, with limited access to mobile
phone voting.
To increase votes for contestants, Channel 7 could consider
using social media sites for voting. This was seen on America’s Next Top Model,
where all the model’s photos were posted on facebook and a social media factor
was created where the audience had their say in who stayed at who went home. If
channel 7 took upon this method they could target those who do not have a
mobile phone. Another effective way is to vote through an app designed for iPad, iPhone and Androids where the user needs to download the app, create an account and then vote.
Would social media voting be beneficial for Channel 7? What do
you think?
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