FACEBOOK…it is the most commonly
used social media site in today’s society. It is used to keep in contact with friends
and family, live chat and remain up to date with the most recent photos of your
past weekend.
NOW Facebook is becoming a medium
for advertising for clothing brands, restaurants and nightclubs, all having
their own specific page.
Companies can use the Facebook Marketing Bible to help advertise their company, brand or product.
Take Mimco for example:
This photo shows us that by
recommending the Mimco Facebook page we can receive exclusive discounts as
Facebook members.
Log into your MIMCO account to instantly receive 15%
off, add items to your shopping cart and proceed to checkout entering the promo
code ‘PLAY’ to receive 20% off BUT for an enticing 25% off, customers need to
recommend the Mimco page on Facebook.
Companies can now create a space
on a social media site for free rather than spending the money on media. Some would argue it is unethical to use your customers to gain free advertising on their social networking sites. Through Facebook and
other social media sites like Twitter and Google+ brands can now get free
impressions through likes, sharing, email forwarding, blog links and so on. (http://articles.businessinsider.com)
However, companies need to be
careful using social media sites. If a negative comment is published on
their page they need to ensure they handle it accordingly as future customers
will read these ‘customer reviews’ and determine whether they want to associate
themselves with the brand. Similarly, other users can create pages posing as
these companies.
Using social media sites is an
easy, affordable way to promote and advertise an emerging brand that needs
followers and awareness but should it be used for multi million dollar
companies to promote themselves?
What do you think? With Facebook
now charging users to ‘promote’ a post, will they soon charge companies for
advertising their pages?
I think using social media to promote or advertise is very effective for a brand. We all know word of mouth is of such high importance, and using Facebook for users to 'like' is somewhat the same seeing as their friends will see who they've 'liked'. Facebook already charges for users/brands to advertise, but that's a good question, will Facebook charge for brands to have a Facebook page. Although it would be hard for Facebook to manage and identify who is indeed a brand, we never know if this will happen...
ReplyDeleteBec Schaefer (emarketingsocial.wordpress.com)