'Share a Coke and a Song' summer campaign

After doing some research on Coke for my instructional video, once I saw the new Coke bottles last week I had to write a blog about it. Everyone remembers Coke’s last campaign as the ‘Share a Coke with’ where names were printed onto bottles and cans. Now they have launched their new summer campaign and created a partnership with Spotify and Universal Music.

Cans and bottles were re-labelled with dates from 1938 to 2012 with a link to a specific song from the labelled year. Consumers can scan the barcode of their bottle or can with a QR code or simply visit the URL site listed on the bottle, which takes them to the page featured below. Consumers can then stream fifty of the most popular songs from each year, which have been selected from Universal Music’s artists back catalogue. Users are able to launch the ‘Share a Coke Spotify’ app, where they can share a song from the specified year that reminds them of a memory.

When I saw this on my 1980 Coke bottle I visited the URL (as I had no idea how to scan it). However, when I reached the site I immediately left as I thought it was all too hard. For me it was easier to jump on Spotify and search a song there.

I believe this is another great campaign launched by Coke as it allows customers to feel connected to the brand.

How many of you have noticed the new bottles or cans? Did you follow the steps to share a song?